You’re serious about measuring your marketing. Maybe you’re even thinking “If I just get my dashboard set up, I’ll be good.”  And while that’s a HUGE step in the right direction, here’s what you might not know: setting up your marketing dashboard is just the beginning Because once you can see what’s working (and what’s […]

“This post got a lot of likes, so it must be working…” “I just follow what feels aligned.” “I know this offer is good. I can feel it!” I love a good gut check as much as everyone else. Intuition is powerful, and we should absolutely pay attention to it.  It can be the thing […]

“Measuring my marketing is the kind of thing I know I should do… but I don’t have the brainpower right now.” Sound familiar? Maybe you’ve thought that before or maybe you’re thinking it right now. As a business owner, you are managing clients, creating content, launch planning, maintaining referral partnerships, and delivering work products.  Of […]

You Don’t Have to Be a Numbers Person There’s been a lot of chatter lately about the marketing girlie aesthetic. 🎀🧋✨🤳🏼 pink bows, oat milk lattes, aesthetic flatlays, and “just trust your intuition” vibes.And listen, we love her. She’s part of the crew. But she’s not exactly helpful when everything looks good, but you have […]

Mid launch, leads start feeling kinda slow, and sales even slower..It’s often during that slow period when people think it’s a a good time to make a hard pivot… Sound familiar? So many business owners I know make marketing decisions mid-launch when things feel sticky and uncomfortable.  Your gut instincts are valuable, don’t get me […]

Hint: You don’t need to be a numbers girlie to make this work Every year, around late May, the same cycle starts for service-based business owners: We swear this will be the summer we finally step back. More mornings on the porch.More afternoons with our kids.More iced coffee, less content creation.But somehow… we blink and […]

You installed Google Analytics because you know it’s important. But now it’s just there, installed…Not helping you at all. Just collecting stuff. Google Analytics is confusing!It often feels like your junk drawer.Stuffed to the gills of things that you don’t need.And when you look for the one thing you do need, it’s nowhere to be […]

Ever feel like everyone’s talking about “data-driven marketing decisions,” but you’re still not sure if it’s really for you?  You’re not alone!  As a marketing analytics specialist who works with service-based business owners, I hear the same questions come up again and again. Let’s tackle those burning questions about marketing measurement that might be holding […]

Ever feel like you’re sitting on a goldmine of marketing data but have no idea how to actually use it?  Friend, you’re not alone! I hear this all the time: “I set up Google Analytics, I’ve got Search Console running, but now I’m just staring at all these numbers wondering what the heck to do […]

If you’ve ever logged into Meta Ads Manager, there’s a chance that you looked around and then promptly exited out after feeling like you have NO CLUE what you’re looking at! I hear this all the time and honestly even as a Marketing Analytics and Paid Advertising Specialist for service providers, I’ll admit, it CAN […]